Ad-hoc sales and marketing support for F&B businesses

Whether launching a new brand, refining your product portfolio, or optimizing your go-to-market strategy, I can help you with hands-on, results-driven solutions tailored to align with your unique goals, budget, and resources. I act as an extension of your team to navigate challenges, seize opportunities, and drive long-term sustainable growth.

A passion driven approach

Since my very first job in a coffee shop I have been captivated by the food and beverage community. From bean to mug, grain to pint or grape to glass there are endless stories told by passionate, dedicated, makers and enthusiasts. I love the process of turning those stories into a brand strategy, creating a real connection with your audience.

With a background of over 15 years in executive and leadership positions in the food and beverage industry for disruptive and pioneering companies such as Brooklyn Brewery, Empirical Spirits and Muri Drinks.

I believe people are what drives a company, which is why I focus on providing tailored solutions that enable your team to thrive. By working collaboratively, we can streamline operations and ensure your people have the tools and guidance needed to excel. Together, we’ll turn challenges into opportunities and grow a sustainable business.

  • Advisor

    Whether you're an emerging brand looking to scale or an established player seeking fresh perspectives, I will help you and your business navigate challenges and unlock new opportunities.

  • Project Based

    I offer strategic, project-based support to help you tackle key initiatives with speed and impact. Whether launching a new product, optimizing a brand strategy, or refining go-to-market execution. I provide tailored, high-impact solutions to drive growth and competitive advantage.

  • Brand Plan

    I help you develop strategic, insight-driven plans that align business objectives with consumer needs. My approach ensures a clear roadmap for growth, balancing brand storytelling, product strategy, and commercial execution.

  • Fractional CMO

    For growing food and beverage brands who need senior marketing leadership without the full-time commitment, I offer Fractional CMO services to drive strategy, execution, and business impact. I step in as an extension of your team—leading brand strategy, optimizing marketing spend, and ensuring alignment across all channels.

My services include

  • I work with you to develop or refine your brand positioning, identity, and target audience supported by your vision to place your brand in a competitive position in the market.

  • I help assess and refine product portfolios to maximize growth potential. This includes identifying high-opportunity SKUs, streamlining underperforming products, and ensuring the right mix to meet evolving consumer demands. By leveraging data-driven insights and market trends, I guide you in making strategic decisions that drive profitability and long-term success.

  • I develop event concepts based on your brand goals, including ongoing trade activations, limited campaigns or one off bespoke experiential events.

  • I develop dynamic education programs that will evolve with your team, portfolio and the industry.

  • I create authentic content strategies that will increase and strengthen your community.